Written by 9:31 am Restaurant Marketing, Restaurant Resources, Social Media

Here’s why you don’t need Social Media in 2020 for Restaurant Marketing

VIPinsiders do restaurants need social media

Here’s why you don’t need Social Media in 2020 for Restaurant Marketing.

Don’t “Social Overload” and Waste your Marketing Budget.

Many so-called “Restaurant marketing experts” will tell you how important social media is.

Yes, it’s important.
The truth is all social media platforms are NOT important.

We agree that social media can still drive business.

But what they don’t tell you is social media is on a major decline.

Restaurant marketing experts, agencies, freelancer, you name it, get paid on managing your multiple social media accounts.

If you’re not paying someone to do it, that’s great.

Just know you can sleep easy knowing you don’t have to feel guilty not being active on social media.

If you have an employee doing it, know that their time is about to be better spent after reading this article.


So why would they tell you the real social media stats?

Well here they are…

Twitter

Has been on a six-year major decline.
In the last years, it lost 100 million daily tweeting users and engagement is at an all-time low

So if you don’t have one. Don’t get one.

If you do have one… just go ahead and delete it, save your money.


Facebook

If you’re running Facebook ads, the price has increased by 122% and Ad Effectiveness has declined by 35%.

Does it make sense to pay almost twice as much for ⅔ of the results?
We don’t think so.

We all know that with Facebook it’s a “pay to play” environment.

Organic reach going all the way down to 1.4%.

That means if you don’t pay for a Facebook Ad:
Only 1.4 out of every 100 of your Facebook fans will see your content!

Yikes…


Instagram

In 2019, Trust Insights conducted a study where they analyzed 1.4 million Instagram posts from 3,600 brand profiles. 

The results showed that in April, Instagram user engagement was 1.54%, and only three months later, it was 0.9%.

The reason? 

New social media sites are starting to steal Instagram’s thunder – enter TikTok.

(Oh no, another social media site you’ll have to post on?!)

Instagram and Facebook are starting to show fewer business posts, unless you pay of course, as part of their new engagement strategy.
Mark Zuckerberg, Ceo of Facebook,  at a recent conference said,

“You can expect to see more from your friends, family, and groups. You’ll see less public content like posts from businesses, brands, and media.”

Mark Zuckerberg


The solution:  Focus on one.

That’s really the main solution.
It’s totally okay to stop posting on all social media accounts and just make one a priority.

If you’re using an agency, tell them that as soon as possible.

Save your marketing budget dollars by saving the time it takes to manage more than one.

Re-allocate your budget to running ads on whichever social media platform you choose. Just don’t choose Twitter!

Yes, you have to spend money on ads on social media to see any real results.
It really makes a big difference.

BIG TIP: How to choose which post to spend your marketing dollars on!


3 Easy Steps

  1. Look at your last 3 posts(or more if you want to).


2. Did you notice one post that outperformed your other ones?
Your customers are like your focus group! This photo had twice as many likes as all the others.

3. Now we know this- This is what customers want to see.

Result

2x as many likes = boost this post.
A very simple, effective formula on knowing where to spend your hard-earned money.

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